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Because the name of the blog is Advertising 1, we'll kick it off with a few entries about numbers. Numbers never lie but they don't always tell the truth.
In 2007, the Internet Advertising Bureau reported $21-billion was spent on internet advertising. According to TNS Media Intelligence, internet display advertising is up 8% in the first half of 2008. Compare that to a 10.2% increase in national syndicated television for the same period. How did that happen? Is it a Barack Obama government bailout with all those TV commercials on Oprah?
Here's how the $21-billion spent on internet advertising in 2007 breaks down:
34% was spent on branding.
24% was spent on display.
41% was spent on search.
Source: IAB
Considering that the internet is not a very good media for branding, and less than 1% of viewers who see internet display ads actually click-thru, almost 60% of the marketing dollars spent on the internet are wasted or ineffective. That’s not even taking into consideration that a majority of search advertising is poorly written and off-target.
As John Wanamaker, Founder of the Wanamaker Department Stores said in the late 19th century: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
When it comes to internet advertising, it’s more than half.
In 2007, the Internet Advertising Bureau reported $21-billion was spent on internet advertising. According to TNS Media Intelligence, internet display advertising is up 8% in the first half of 2008. Compare that to a 10.2% increase in national syndicated television for the same period. How did that happen? Is it a Barack Obama government bailout with all those TV commercials on Oprah?
Here's how the $21-billion spent on internet advertising in 2007 breaks down:
34% was spent on branding.
24% was spent on display.
41% was spent on search.
Source: IAB
Considering that the internet is not a very good media for branding, and less than 1% of viewers who see internet display ads actually click-thru, almost 60% of the marketing dollars spent on the internet are wasted or ineffective. That’s not even taking into consideration that a majority of search advertising is poorly written and off-target.
As John Wanamaker, Founder of the Wanamaker Department Stores said in the late 19th century: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
When it comes to internet advertising, it’s more than half.
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