Who's #1? Part 2.
Being #1 is of such great interest to sports fans and highly competitive businesspeople, that we take another look at #1 with another media measurement of Who's #1. In these first few blog entries where we are focusing on numbers (Advertising 1 -- get it?), we want to give extra attention to one of the most important numbers -- the #1. And as previously discussed, there are a lot of #1’s to go around so everyone can be #1 in something.
We already know that advertisers spend the most money on direct mail and TV, but which media do consumers spend the most time with? Here’s the breakdown:
No surprise here. TV is still the powerhouse media. It’s #1. Over one-third of a consumer’s available media time is spent watching TV. And, when it comes to TV, women are #1.
Both of the above charts are from credible sources. The TVB has been tracking television viewing time every year since 1950. The Digital Hollywood numbers are from March, 2008.
The problem is when you try and combine these numbers together -- they don’t add up. To make both of these charts work, the average woman would have to consume media over 14 hours per day. That leaves 10 hours a day for all other activities including sleeping, eating, talking on the cell phone, and working.
If you go on vacation to a desert island with no TV or internet access, be sure to bring lots of newspapers and magazines to read so you don’t fall too far behind in your media consumption. It's hard to make up with only 24 hours in a day.
We already know that advertisers spend the most money on direct mail and TV, but which media do consumers spend the most time with? Here’s the breakdown:
| Media Percentage | ||
| TV | 37 | |
| Radio | 19 | |
| Internet | 17 | |
| Video/DVD | 12 | |
| Newspapers | 8 | |
| Magazines | 7 | |
| (Source: Digital Hollywood) | ||
No surprise here. TV is still the powerhouse media. It’s #1. Over one-third of a consumer’s available media time is spent watching TV. And, when it comes to TV, women are #1.
| Time Spent Viewing TV – Per Person – Per Day: | ||
| (2007 U.S. Averages) | ||
| Men | 4:35 | (hours:minutes) |
| Women | 5:14 | |
| Teens | 3:21 | |
| Children | 3:25 | |
| (Source: TV Advertising Bureau) | ||
Both of the above charts are from credible sources. The TVB has been tracking television viewing time every year since 1950. The Digital Hollywood numbers are from March, 2008.
The problem is when you try and combine these numbers together -- they don’t add up. To make both of these charts work, the average woman would have to consume media over 14 hours per day. That leaves 10 hours a day for all other activities including sleeping, eating, talking on the cell phone, and working.
If you go on vacation to a desert island with no TV or internet access, be sure to bring lots of newspapers and magazines to read so you don’t fall too far behind in your media consumption. It's hard to make up with only 24 hours in a day.
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